The Company will strive to become the Takaful partner of choice in Pakistan catering to the financial protection, long term savings, retirement and financial planning needs of individuals, businesses, and the public sector, in full conformity with Sharia principles.
To be recognized as a reputable, profitable, Sharia driven Family Takaful operator offering innovative financial solutions to its clients through best in class talent, technology and distribution power.
Context of vision and mission statement
Strive - indicates an ambitious, committed, energetic approach.
Takaful partner of choice - making our clients want to do business with us. This is possible once we are able to differentiate ourselves on the basis of quality proposition. One indicator could be market leadership in terms of product innovation, customer service, national outreach, ethical approach to doing business, etc.
Reputable - reputation is derived from various means: customer experience, commitment to the society and the industry, ethical approach to doing business, quality and technical depth of our financial advisors, reliability, trustworthiness, technology-savvy business, sustainable approach to growth. This in turn has a significant impact on our brand value.
Profitable - emphasizing commercial viability of the business and therefore value creation for our shareholders.
Sharia driven - instead of simply being Sharia compliant. There may be a segment that is motivated by Sharia authenticity of our products / brand.
Innovative financial solutions - 'innovative' underscores our commitment to bring a fresh approach to product development; 'solutions' indicates our desire to be proactive to market's needs, instead of a cut & paste or reactive approach to serving our clients.
Talent - best in class talent requires a powerful HR policy to attract, develop and retain quality professionals. It requires significant investment in training. We will ensure that our people understand insurance business and more importantly understand the differences and similarities with Sharia takaful principles. Our client-facing people carry a huge responsibility in creating (or destroying) our reputation and brand value. Our middle office people (risk management, product structuring, etc.) are the backbone to our long term sustainable growth. And a reliable back office ensures that we are able to safeguard the trust of our stakeholders through accurate and timely analysis and reporting.
Technology - our long term sustainable growth will be dependent on the quality of our information technology infrastructure. More than a support function, it has to be viewed as a business-enabler helping us in critical decision making.
Distribution - building a extensive, nationwide distribution network is critical to our long term survival. Backed by quality talent and technology systems, we need to aggressively strive to develop strong market access. This will involve a combination of direct sales force, branch network, bancatakaful, brandassurance (e.g. hypermarket, etc.) and other channels to quickly expand our outreach.